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Premier Vision Clinic, Dr. Jennifer DenHartog, Optometric Physician

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Better Makeup

At Premier Vision Clinic, we care about your eyes, and we understand that a balanced tear film and healthy lids are imperative to consistent, clear vision.  The skin around our eyes is ten times thinner than the rest of the skin on our face and is, therefore, more sensitive. Many of the products we use on and around our eyes may contain chemicals that are toxic to our eyes, our tear film, the meibomian glands lining the lid margin, and may even be toxic to our endocrine system.

Fortunately, there are safer, cleaner alternatives.  Here are some of our favorite Clean Swaps around your eyes.


Many mascaras contain formaldehyde-releasing agents which can cause irritation.  Beautycounter has 2 formulations without harmful chemicals. 

*Lengthening Mascara

Formulated for easier removal and zero flaking, and smudge-proof. Utilizes nourishing botanical ingredients, such as organic bataua oil and carnauba wax to help condition lashes.

*Volumizing Mascara

Made with natural fibers, this advanced formula increases volume by 385% to create fuller, more dramatic-looking lashes. Cleaner, plant-derived ingredients like carnauba wax and rice bran wax, replace harmful emollients, while bataua oil helps soften lashes.

Eyeliner Pencil

Beautycounter eyeliner pencils feature smooth, stay-put pigments that glide on gently and seamlessly, thanks to rosemary leaf extract, a natural antioxidant, and sunflower oil, which gives the color its creamy, emollient feel. They also include a smudge tip, so you can easily perfect any line or smoke out the color.


Beautycounter’s eyeshadow formula is specially designed for rich color payoff and long-wearing performance, without the questionable ingredients. It’s triple-milled to a precise, silky-smooth consistency and formulated with Betterpowder – an ingredient that boosts pigment and long wear – so it lays down evenly and blends seamlessly.

Precision Liquid Eyeliner

Optimized for easy, precise application and featuring a matte-black formula, this eyeliner is perfect for creating everything from thin, sharp lines to thick, dramatic wings.

Define Brow Pencil

Developed to define brows so they appear thick, natural, and polished, these easy-glide pencils go on smoothly and include a built-in brush wand or flawless blending and fast brow-grooming.

Brow Gel

Groom your brows and get a natural tint with a light-hold formula made with conditioning plant-based waxes and butters.  Flake-proof, foolproof, and easy to use, a tapered applicator allows for precision, while our buildable formula coats hairs for the appearance of thicker, fuller, natural-looking brows.

Key ingredients:

Cocoa Seed Butter, Shea Butter, Coconut Oil, and Jojoba Oil: condition brow hairs to keep them soft and flexible

Carnauba Wax and Sunflower Seed Wax: add structure to help define, groom, and condition brow hairs


The delicate skin under our eyes is thinner than the rest of our skin, so its important to use safe products.  Dark circles, redness, and other imperfections are no match for this buildable, medium-coverage concealer. In addition to providing flawless coverage, it’s formulated with knotgrass extract to help reduce the appearance of fine lines and photoaging – so skin looks firmer, brighter, and instantly more even. The click-pen design and brush applicator make it easy to apply just the right amount exactly where you need it.

Eye Makeup Remover

Just a quick shake activates this innovate dual-phase formula to completely erase long-wear and waterproof makeup. Made without mineral oil or silicones, it uses the power of coconut and macadamia oils to break down pigments and cornflower extract to soothe delicate skin. Safe for sensitive eyes and contact lens wearers.

Makeup Remover Wipes

Remove makeup and cleanse your skin in one step. Using a naturally derived micellar formula, each super soft wipe traps makeup, dirt, and impurities, then gently whisks it away with no need to rinse. Aloe Vera delivers hydration, while cornflower water soothes delicate skin. Gentle enough to use on face and eyes every day.  These breakthrough wipes are also biodegradable – just dispose in your home compost.

Oil-free. No added fragrance. Ophthalmologist-tested: safe for contact lens wearers.

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